Rebound Strategy

Hello Merchants!

Did you know that there are 30.2 million small businesses in America? Out of those small businesses, 96% have already been affected by the world’s current pandemic. We would like to hell in providing a rebound strategy to help you all come back stronger than ever!

Online Presence

It is important for every business to be accessible from the internet. While everyone is doing their best to practice safe-distancing and participating in the stay-at-home order, customers still have needs. Customer’s needs/wants have changed since this pandemic has begun,  customers are now buying more products at a time because of the current circumstances. With customers doing their research before going out to purchase their desired products, there is an urgent need for accessibility to product information online. Providing customers with a website or even a social media page can help boost sales for your business. Take the time to look at your website and/or business accounts to review how it looks from a customer’s perspective. Taking advantage of SEO tools is another way you can bring attention to these online resources. 

Increase in Demand

 Supply and demand for certain products have drastically increased, while others have drastically decreased. Depending on what end of the spectrum your business falls on, now is the time to prepare for when business returns back to the usual. If your business is booming right now, then keep doing what you’re doing! If your business has significantly decreased, slow-down production but do not completely stop production. Once businesses return back to normal which will be within the coming weeks for some, you will need to have products on hand, but not so much that you have a surplus. Everyone is going to be ecstatic to finally be able to leave their house and shop with their favorite businesses. Adjust to your business’s current needs and map out a plan of business for the next few months.

Leads

You know those leads you swore you were going to get to as soon as you received them? Well, they’re now sitting at home waiting for a call. Now is the time to get to know your leads better and to nurture your relationship with them. The more energy and persistence you put into your leads raises the chances that you will receive their business in the future. Sending regular check-in emails or even keeping leads updated with your business during this time can benefit you. If it is possible for you to give your leads business as well, do so! The symbiotic relationship between you and your customers is what leads to business success.

Digital Marketing

Now is the time to focus on your business’s digital marketing strategies. This pandemic has proven that the one thing people truly cannot live without is an internet connection. Use this information to promote your business on social media sites such as Facebook, Instagram, or Twitter. Consider creating digital events in place of physical events to keep customers engaged even from home. Ensure you’re targeting the demographic of shoppers that share common interests that relate to your business. Now is the best time to look into a marketing team or new marketing strategies altogether.

Finances

You must ensure to ration your business supplies, and possibly reduce production altogether to stay in business during this time. For small businesses that are looking to continue to pay their employees during this time of uncertainty or just carry on as normal, an influx of cash may be required. Merchants should consider a small cash advance during these trying times. Cash advances can make a huge difference to the success of a business as well as keeping employees employed during this difficult time. “Chances of getting approved for a small business loan are very slim if you do not have great credit. Even if you are approved for a loan, you may have to wait for months to receive the funds. FlashBanc can offer you a perfect alternative to a business loan. We can provide your business with working capital against its future credit card (Visa/Mastercard) sales from your customers, even if your credit is less than perfect. FlashBanc provides low documentation merchant account financing across the country. Based on recent business history, you may qualify for a business cash advance up to $300,000. Our application is simple and takes only a few minutes to complete. 

FlashBanc is here to assist you in processing credit cards and providing other merchant services. If you have any questions, you can contact FlashBanc by calling 1-800-808-1622 or visiting our website here. Additionally, you can contact your local FlashBanc agent to sign up with us and make use of our great solutions!