By the end of 2020, it’s estimated that there will be a total of $910,396 million worth of digital transactions. What does this staggering statistic mean for your business? The world is becoming increasingly digital, so offering online payments is a must-have! At FlashBanc, we’ll help you integrate payment processing right into your website.
How Are Payment Gateways Used?
A payment gateway is a remotely hosted software program that transmits payment transaction data to your company’s credit card processor. In this new age of online shopping, the most common use of a payment gateway is when your customer places an order on your website and enters in their own credit card information. Your customer will not directly interact with the gateway which will allow them to have a seamless check-out experience. Their credit card information will simply be forwarded to you via your website’s shopping cart and a secure (SSL) connection so that the payment can be processed. The other way a payment gateway can be used is when you or your employee manually enters a customer’s credit card information to complete a transaction. Nowadays, over-the-phone payments are very common, so your payment gateway will allow you to process payments without the customer’s card being present.
The first payment gateway we recommend is the one offered by Clover. If you’re already using a Clover device to process payments, utilizing their payment gateway will be an effortless transition that will save you time and countless headaches. Whether you’re accepting payments through your website or over-the-phone, this payment gateway will make processing payments easy and quick. They offer a variety of security features, like fraud protection for amounts up to $100,000 and full encryption, that will help keep you and your customers safe. Another great feature is that you’re able to integrate the gateway with accounting programs, like QuickBooks and Xero. This integration will allow you to download your sales data, quickly make accounting entries, and balance your books. Another perk? This gateway allows you to accept payments even when you don’t have access to the internet!
Another payment gateway we recommend using is the Visa-backed platform, Authorize.Net. This gateway offers a robust feature set that will help you accept online, over-the-phone, and contactless payments, with ease. It also includes advanced anti-fraud protection, invoicing capabilities, a database for storing customer information, and recurring payments. Additionally, it offers an incredibly handy feature called the Account Updater. This feature will automatically detect when a customer’s stored credit card has expired and it will replace it with their new card information. This makes processing recurring bill payments a breeze and it will eliminate the hassle of contacting customers to collect their updated card information. Authorize.Net is an amazing payment gateway that allows you to process online orders from your website, 24 hours a day, 7 days a week.
Another payment gateway we recommend is NMI. Although this gateway is simple, it offers all the features that you’ll need to give your customers the effortless and secure check-out experience they deserve. It offers seamless integration with your website’s shopping cart feature, comprehensive fraud protection, and tokenization for customers who place repeat orders. NMI will make accounting easier for your business because it offers a QuickBooks plug-in that will automatically create accounting entries when transactions occur. Just like Authorize.Net, this payment gateway has a feature called Account Updater, that helps you deliver seamless recurring billing transactions. It will detect when a customer’s stored card is expired and automatically collect a new one. As an added bonus, in addition to accepting regular card payments, NMI enables you to accept electronic check payments.
Integration With Your Shopping Cart
In the age of online shopping, you need your payment gateway to integrate seamlessly with your website’s shopping cart. Clover, Authorize.Net, and NMI are already pre-integrated with most website shopping cart features, so it will ensure a stress-free check-out for your customer. When someone is ready to check-out, your payment gateway will help collect their contact and credit card information and apply any shipping fees and taxes. After that, it will automatically process the credit card payment. Let one of these amazing gateways do the heavy lifting for your business when it comes to online payments. That way, you can spend time on more important things, like communicating with your customers!
If you have any questions about which payment gateway is right for your business, please reach out to us today. One of our skilled representatives will be happy to tell you more about these payment gateways.